About Ian
I built Decision Lab because consequences teach too late.
Ian brings more than twenty years of experience building companies, leading teams, and helping people see important decisions before the cost becomes obvious.
Founder · operator · decision systems practitioner
Experience without the gloss.
Ian helps people see what is shaping a decision while there is still time to do something about it.
Ian is a two-time founder who has built, scaled, franchised and exited businesses across the US and UK. His experience includes venture capital, mergers and acquisitions, multi-site operations, international teams, organizational design, leadership transformation and succession.
Decision Lab grew from something Ian kept seeing: people and organizations often act only after a pattern has become expensive. A better process helps, but it cannot rescue a decision nobody has examined clearly.
The aim is practical—catch the pattern before the consequence teaches it back to you.
Why this work matters.
Leadership should not consume the people doing the leading.
Ian’s father died at 48, believing there would be more time to slow down. That loss changed how Ian understands performance, pressure, trajectory and the quiet decisions through which a future is built.
Brake Your Limit helps people and organizations see what their current ways of working are reinforcing, then decide what deserves to change.