Observe
Start with a real decision and notice the frame, pressure, missing evidence, and repeated pattern around it.
Membership · live practice · real decisions
Don’t just learn about judgment.
Practice it.
Decision Lab is a private membership and live practice environment where people bring real decisions, catch recurring patterns, widen what they can see, and learn from what reality eventually reveals.
A place to use—not another place to browse.
You bring the decision, tension, pattern, or unfinished question already occupying your attention.
Use the Observatory to separate signal from story. Map Time, Energy, and Attention in the TEA Room. Pressure-test a path in a live Lab. Track a time-sensitive choice through Decision Radar. Return after the outcome and preserve the lesson in your Decision Ledger.
The value is not completing content. It is catching what you would otherwise have seen after the consequence.
What happens inside
Bring it into the room
Use the community and live Labs to hear perspectives that interrupt the limits of thinking alone.
Track reality
Record course corrections and outcomes so experience becomes usable judgment rather than a tidy memory.
Choose the environment the decision requires
Membership and pricing.
Every level begins with a seven-day trial. Skool requires an account and payment details when you start. Your selected membership begins after the trial unless you cancel before it ends.
Standard
$99per month
Build an everyday practice for seeing costly patterns and decisions earlier.
- Complete Decision Lab ecosystem
- Decision Radar, Clock Decisions, and mapping tools
- Observatory GPT and guided reflection resources
- Weekly live Labs with real decisions and future scenarios
- Member decisions, outcomes, and lessons as they unfold
Premium
$329per month
Add a protected room for consequential decisions that deserve deeper examination.
- Everything in Standard
- Confidential Decision Councils, limited to eight seats
- NDA-protected environment for sensitive decisions
- Bring a Trusted Decision Partner
- Monthly Performance, Resilience & Recovery Lab
VIP
$2,500per month
Private strategic support for people carrying sustained responsibility and high-stakes choices.
- Everything in Premium
- Private support for high-stakes decisions
- Decision environment design for founders and executives
- Strategic inflection-point and risk mapping
- Direct access between sessions
Prices shown in US dollars. Premium Council capacity is deliberately limited. Questions about fit? Speak with Ian.
The environment is part of the method.
Decision Lab is hosted in a private member environment on Skool because judgment develops through continued practice—not passive consumption.
It keeps the methods, live calendar, decision tools, discussions, and community in one accessible place. Skool provides the infrastructure. Decision Lab provides the method, facilitation, standards, and experience.
When you continue, Skool will ask you to create or use a Skool account before selecting your membership and beginning the trial.
Evidence behind the practice
Built from work where decisions changed businesses and lives.
These results come from Ian Brake’s business coaching and advisory work using the thinking and practices that informed Decision Lab.
“I was overwhelmed trying to scale and couldn’t clearly see the operational blind spots slowing everything down. Working with Ian helped me articulate what was actually happening inside the business, simplify the noise, and make better decisions with far more clarity.”Agency owner
“I went from working 60–70 hour weeks and feeling completely trapped inside the business to managing a profitable company in roughly 10 hours a week with a completely different quality of life.”Hospitality founder
“Ian helped me identify operational blind spots that were limiting growth, profitability, and consistency across the business.”Automotive operator
Seven days inside the environment
Bring one real decision.
See what becomes visible.
Create your Skool account, select a membership level, and begin the seven-day trial.